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Madam CJ Walker 2020© Netflix

Lessons every beauty entrepreneur can learn from Madam C.J. Walker's life

An unstoppable force beyond her time


MARCH 25, 2020 2:53 PM EDT

The term self-made millionaire has been awarded to those in the 20th century who have gone beyond their circumstances and adversity to create successful businesses. Before there was the Forbes’ America’s Richest Self-Made Women list highlighting a diverse set of leading ladies creating capital, there was Madam C.J. Walker. The African-American mogul was the first female self-made millionaire in America in the late 1800s and early 1900s. Recently Netflix told the tale of a legendary businesswoman with a fictionalized limited series called Self Made: Inspired By the Life of Madam C.J.  Walker starring Octavia Spencer. The binge-worthy show also stars Tiffany Haddish, Blair Underwood, Carmen Ejogo and Bill Bellamy telling the story of Walker’s path as she strives to make her business succeed and the roadblocks she encounters at the time. In spite of everything, the Black-owned business is still blooming today. If you’re a beauty entrepreneur, ahead are empowering lessons we learned from first woman millionaire, Madam C.J. Walker.

Self Made Inspired by the Life of Madam C.J. Walker scene© Netflix

Power Of Purpose

During the first episode of the Netflix series, Madam C.J. Walker quickly understood how confident the hair growth oil made her feel. While getting her hair done by her key antagonists, played by Carmen Ejogo, Madam C.J. inquiries on a partnership. African-American women during this time were longing for products which nourished their textures and supported their natural beauty. This purpose drove her powerful entrepreneurial spirit to make a name for herself.

Madam C.J. Walker (Sarah Breedlove)© GettyImages

Tell Your Story

Like many thriving business owners today, the self-made queen crafted her brand’s mission statement around her personal story. After struggling with hair growth, Madam’s insecurities fostered her impeccable achievements and fortune.

Self Made Netflix 2020© Netflix

Play With Manifestation

The self-made millionaire visualized her salon services routinely to ensure she kept her eyes on the prize. In the series, before heading to an all African-American male investor conference, Madam envisioned every detail of her beauty empire.

Self Made Netflix 2020 Representation© Netflix

Having Representation

During the short-series, Walker’s husband suggested running a campaign with an African-American woman with lighter skin. Acknowledging colorism within the beauty industry early, Madam C.J. Walker was committed to showcasing a diverse range of skin tones within her products. She was aware of the European influence lingering within cultural communities and continued to celebrate the richness and beauty of darker skin.

Self Made Netflix women in factory 2020© Netflix

The Future Is Female

Understanding status within the world of enterprise, the sharp leader supported women among her through philanthropic work. Madam C.J. Walker used her factory and morals to uplift those who accomplished their goals and supported one another within a time where women were taught to keep to themselves. In business, it’s important to have a culture which not only supports the product but also enhances the employee experience.