The beauty industry has many admiring influencers and leaders that are at the forefront of beauty trends. But, when it comes to top paid influencers there are a selected few earning top dollar and raking in a healthy income.
From makeup artistry to beauty entertainers, these influencers are the biggest names on YouTube and Instagram. With millions of followers and collaborations with big-name companies such as Sephora, these beauty influencers have become sought after gurus when it comes to choosing which palette to invest in.
© @hudabeautyHuda Kattan
Huda Kattan is the third highest paid beauty influencer with an empire worth over a billion dollars. Her cosmetic line, Huda Beauty can be found in Sephora along with an amazing array of beauty palettes. Though she is the most followed influencer across social media, someone else leads the ranking when it comes to earnings. Huda has an estimated salary of $87,660 per post on Instagram.
© @antoniiogarzaAntonio Garza
With over 2 million followers on Instagram and 3 million subscribers on YouTube, Antonio is collecting approximately $78,104 per post. Antonio is not afraid to speak up about gender identity which has made her popular among fans.
© @safiyanySafiya Nygaard
Safiya Nygaard has over 11 million subscribers and an estimated earning of $64,843 per YouTube post. She worked for Buzzfeed for nearly two years before venturing into her own beauty collection ColourPop in 2019. Safiya sets her apart from other beauty gurus with her unique all-black trend and quirky style.
© @ponysmakeupPony Makeup
Her real name is Hye-Min Park and is one of the most popular beauty influencers in South Korea. She has an estimated earning of $38,187 per YouTube post and $14,941 per Instagram post. Pony Makeup is well known for her Korean makeup inspirations and is recognized as a K-pop’s makeup artist. Though most of her YouTube videos are subtitled in English, her tutorials are easy to follow. Hye-Min is also an author and owns a makeup line with Memebox, a Korean subscription box company offering beauty products.
© @bretmanrockBretman Rock
Bretman Rock is one of the richest beauty influencers in the industry with an estimated earning of $66,744 per post on YouTube. His fun personality and unique voice has made him popular among the young viewers.
© @jamescharlesJames Charles
James Charles is the richest influencer in the beauty-sphere making an estimate of $71,773 per post on YouTube and $34,713 per Instagram post. The 20-year-old has over 16 million followers and owns his own collection in Sephora. Even Jeffree Star is a huge fan of James.
