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Safiya Nygaard is a top paid influencer© @safiyany

From James Charles to Safiya Nygaard, these are 6 of the top paid beauty influencers earning big in 2020

Here are the famous faces and influencers making top dollar in the beauty industry


MARCH 24, 2020 5:23 PM EDT

The beauty industry has many admiring influencers and leaders that are at the forefront of beauty trends. But, when it comes to top paid influencers there are a selected few earning top dollar and raking in a healthy income.

From makeup artistry to beauty entertainers, these influencers are the biggest names on YouTube and Instagram. With millions of followers and collaborations with big-name companies such as Sephora, these beauty influencers have become sought after gurus when it comes to choosing which palette to invest in.

Top paid beauty influencers 2020© @hudabeauty

Huda Kattan

Huda Kattan is the third highest paid beauty influencer with an empire worth over a billion dollars. Her cosmetic line, Huda Beauty can be found in Sephora along with an amazing array of beauty palettes. Though she is the most followed influencer across social media, someone else leads the ranking when it comes to earnings. Huda has an estimated salary of $87,660 per post on Instagram.

Top paid beauty influencers 2020© @antoniiogarza

Antonio Garza

With over 2 million followers on Instagram and 3 million subscribers on YouTube, Antonio is collecting approximately $78,104 per post. Antonio is not afraid to speak up about gender identity which has made her popular among fans.

Top paid beauty influencers 2020© @safiyany

Safiya Nygaard

Safiya Nygaard has over 11 million subscribers and an estimated earning of $64,843 per YouTube post. She worked for Buzzfeed for nearly two years before venturing into her own beauty collection ColourPop in 2019. Safiya sets her apart from other beauty gurus with her unique all-black trend and quirky style.

Top paid beauty influencers 2020© @ponysmakeup

Pony Makeup

Her real name is Hye-Min Park and is one of the most popular beauty influencers in South Korea. She has an estimated earning of $38,187 per YouTube post and $14,941 per Instagram post. Pony Makeup is well known for her Korean makeup inspirations and is recognized as a K-pop’s makeup artist. Though most of her YouTube videos are subtitled in English, her tutorials are easy to follow. Hye-Min is also an author and owns a makeup line with Memebox, a Korean subscription box company offering beauty products.

Top paid beauty influencers 2020© @bretmanrock

Bretman Rock

Bretman Rock is one of the richest beauty influencers in the industry with an estimated earning of $66,744 per post on YouTube. His fun personality and unique voice has made him popular among the young viewers.

Top paid beauty influencers 2020© @jamescharles

James Charles

James Charles is the richest influencer in the beauty-sphere making an estimate of $71,773 per post on YouTube and $34,713 per Instagram post. The 20-year-old has over 16 million followers and owns his own collection in Sephora. Even Jeffree Star is a huge fan of James.