Love is in the air! Whether you’re single or taken, Latinas are known for showing amor in major ways. With love for our culture and beauty being a pivotal part of the Latina experience, it’s no surprise that we’re becoming jefas within the cosmetic world. From revolutionary skincare pioneers like Joanna Vargas to lipsticks with a cause from Mexican-American makeup mogul Regina Merson, these Latinas are leaving their mark. Celebrate your favorite gal this Valentine’s day and shower her with some goodies she’ll be proud to rock. From highly pigmented eyeshadows that remind you of la isla to serums with natural ingredients, keep scrolling to find the best Latina-beauty buys to gift all your amigas this year for Galentine’s Day.
Vintage Amor
Besame Cosmetics was founded by Argentine historistican and beauty lover Gabriela Hernandez and quickly became a fan favorite among those who are in love with nositigalic pieces. Showcasing pieces from the ‘50s and ‘60s, the Latin brought back the simple glamour of our grandmothers’ beauty routine. Since her debut, she has expanded from lipsticks to eyeshadows and has partnerships with Disney.
1950s Holiday Bundle, $40, besamecosmetics.com
Pucker up!
Vive Cosmetics began as an idea in 2016 after realizing the lack of representation of the Latinx/Latina community in the beauty industry. While Latinas outspend all other groups across all beauty industry categories, first-generation co-founders Leslie and Joanna continuously prove zero connections are no challenge for any determined woman with passion in her heart for la cultura. Gift this trio gift to the best friend in your life this Galentine’s day!
Vive Cosmetics Hola Lipstick Kit, $34.99, vivecosmetics.com
Boss Babe
Mexican-American powerhouse lawyer turned makeup mogul, Regina Merson is no stranger to taking up space and owning her boss ways. Channeling her ancestors’ heritage and forging a path for future Latinas, she created a bestselling shade ‘La Jefa’ to empower us all to show up unapologetically. Give this to the future CEO friend in your circle.
Reina Rebelde La Jefa lip, $16, reinarebelde.com
Guide to Glow
Get this pair for the skincare lover in your life! Facialist to the stars Joanna Vargas is releasing her first-ever book. The famous skin guru shares lifestyle guide on how to get glowing skin from head to toe. Nothing says, “I love you girl,” like a facial exfoliating mask and a red carpet manual for perfect skin like this set.
**Pre-Order**Glow From Within by Joanna Vargas (Release Feb.11th), $27,
barnesandnoble.com
Joanna Vargas Exfoliating Mask, $75,
shop.joannavargas.com
Extension of Love
This is gift the that keeps on giving — a true treasure to those who are in love with changing their look. Eva Longoria’s longtime stylist, Ricardo Rojas’s hair clips are made of 100% Remy Human Hair creating the right length, thickness, volume to any look you’d like to create on yourself. With ten hair colors to pick from, the possibilities are endless.
Ricardo Rojas Hair 18" Clip-In Hair Extensions, $275,
neimanmarcus.com
Curl Queen
Beauty YouTuber-turned-boss babe Ada Rojas has all the answers to the curl of your dreams with this bundle. From a curl cream to a deep conditioner, this set gurantees to refresh those rizos. Worth way beyond the price point, gift this gem to the naturalista in your life this Valentine’s Day.
Botanika Beauty The Inner Goddess Bundle, $68,
botanikabeauty.com
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