Mascaras, serums and more new beauty products we’re excited about in January

Filled with powerful antioxidants that help the skin, this serum is worth the splurge. Let the magic of plankton extract and red algae smooth out those unwanted wrinkles and correct your complexion with each application.

DR. BARBARA STURM Lifting Serum, $300, sephora.com

Thanks to TATCHA, we’ll have pillow silk lips all year round. The leave-on jelly textured treatment of squalane and Japanese peaches help restores lips to full lushness.

TATCHA The Kissu Lip Mask, $28, tatcha.com

This isn’t just any hydrating lip lubricant! Courtesy of the French brand, this newest buy is non-sticky, rich and consists of a balmy texture which mirrors the shine of a lip gloss with the comfort of intense lip care. From six shades to pick from, it's truly a luxurious experience for all.

DIOR Lip Glow Oil, $34, dior.com

Outsourced from the jungles of Brazil, the drugstore brand is taking their global formulas to the next level with this hair must-have. Infused with Terra de Santa Cruz’s pracaxi oil and murumuru butter, the one minute treatment quenches and hydrates those strands, while transforming your curls into a buttery texture.

OGX Pracaxi Oil 60 Second Moisture Treatment, $9, houseofbeautyworld.com

Let’s face it: Primers are essential for makeup these days especially if you’re looking for that fresh face glow. If you’re chasing that ‘no makeup, makeup’ look, Laura Mercier's newest collection is sure to be your go-to for the upcoming months. The pioneer of the “Flawless Face,” dropped five primers within the line, each one glycerin-based and silicone-free, while catering to needs such as hydration, protection, SPF, and oiliness.

LAURA MERCIER Pure Canvas Primer - Illuminating, $38, lauramercier.com

Why have a facial cream that targets one need when you can have one which consists of multiple groundbreaking benefits. The lotus flower extract fights against wrinkle-causing free radicals, the blue-green algae helps visibly minimize early signs of aging and the vitamin C is used for its antioxidant and protective properties.

FRESH Lotus Youth Preserve Moisturizer, $48, shop.nordstrom.com

If you’ve vowed to incorporate clean products into your beauty routine, try BITE Beauty’s newest pressed powder. The talc-free product is filled with maqui berry to nurture your complexion with finely milled volcanic minerals to blur and absorb oils for touch ups throughout the day.

BITE BEAUTY Changemaker Flexible Coverage Pressed Powder, $34, sephora.com

L’Oreal has done it again — another killer mascara! Get ready to experience volumized, lavish and elongated lashes with a doe-eyed effect with this gem. We promise you won’t be disappointed.

L'Oréal Bambi Eye Mascara, $11, ulta.com

Famous for their setting spray version, the cutting-edge brand designed an all night-approved base essential. The black and purple tube ensures to smooth and hydrate your canvas while supporting your glam maintains long lasting.

Urban Decay ALL NIGHTER FACE PRIMER Longwear Foundation Primer, $36, urbrandecay.com

Blossom, blush, and become the IT girl of your world this year with Maybelline’s latest accessory. Infused with soft colorful pigments create a buildable hue that’ll forge a natural flushed effect. From six new blush shades and tubes, you’ll be able to pick from an array of hues in Nude Burn, Pink Scorch, Rose Flush, Coral Ember, Fuchsia Spark and Berry Flame.

Maybelline Cheek Heat Gel-Cream Blush in Rose Flush, $8, ulta.com

Made famous by their unique bum bum cream, the Brazilian found brand launched a plant-based keratin bead base shampoo and conditioner which targets hair damage while integrating into your locks natural structure to restore, repair, and fuse together split ends.

SOL DE JANEIRO Brazilian Joia Strengthening + Smoothing Shampoo + Conditioner Set, $45, sephora.com

Known for their natural approach to beauty, Physicians Formula is starting off 2020 with a ton of pioneering feel. This quick-absorbing eye cream features 24-Karat Gold, vegan collagen and glycerin to restore lost elasticity and firmness. Say hello to brighter eyes and a youthful feel.

Physicians Formula 24-Karat Gold Collagen Eye Cream, $17, physiciansformula.com

Fight the frizz this season with this silicone-free mask which not only conditions those strains but smoothes them out for a better hair day. This deeply concentrated treatment intensely hydrates even the coarsest hair without weighing it down.

LIVING PROOF No Frizz Intense Moisture Mask, $38, sephora.com