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At HOLA! USA we celebrate beauty diversity in all aspects. This year we focused on breaking Latinx stereotypes across various categories while honoring the cultural range of the Latin diaspora. For this year’s awards, we envision the Latina who is influenced not only by her heritage but also by trends, ingredients and personal needs. We imagine our readers as knowledgeable and innovative in all things beauty— recognizing that we have different skin tones, shapes and sizes— and we are not a one-size-fits-all audience. In the spirit of celebrating beauty inclusivity, we have curated an array of products that cater to all women and speaks to modern-day trends. We invite you to experience the new age of beauty at HOLA! USA. Keep scrolling for the best in color this year.
Mac Hyper Real Glow Palette
This category is as vibrant and colorful as our flags. From fair to deep skin tones, these hues will look flattering on just about anyone. We love a red lip, but there's a playful palette of lip colors to choose from in the beauty arena. Match your mood to your pout.
EYE
MAC Cosmetics Hyper Real Glow Palette in Shimmy Peach, $40, maccosmetics.com
NYX Modern Dreamer Palette
NYX Modern Dreamer Eyeshadow Palette, $35, nyxcosmetics.com
Milani GILDED ROUGE EYE SHADOW PALETTE
Milani Gilded Rouge Eyeshadow Palette, $20, milanicosmetics.com
L\'Oreal Paris Telescopic Mascara
L’Oréal Paris Telescopic Waterproof Mascara in Black, $10, lorealparisusa.com
Peter Thomas Roth Lash enhancer
Peter Thomas Roth Lashes to Die For Turbo Conditioning Lash Enhancer in Black, $85, peterthomasroth.com
Burberry Cat Lashes
Burberry Cat Lashes Ultra Black 01 Mascara, $30, burberry.com
Avon Glimmer Eye shadow
Avon Glimmershadow Liquid Eyeshadow in Rose Gold, $10, avon.com
Cover Girl Glitter Eye shadow
Covergirl Exhibitionist Glitter Liquid Eyeshadow in At First Blush, $14, cvs.com
Kaja Eyeshadow in Moon Crystal
Kaja Moon Crystal Sparkling Eye Pigment in Blue, $16, sephora.com
ELF Cosmetics JellyPOP
e.l.f. Jelly Pop Face and Eye Gloss in Icy Pop, $6, elfcosmetics.com
Ciate London
Ciaté London Marbled Metals Twisted in Black, $22, ciatelondon.com
Hourglass Eye shadow
Hourglass Scattered Light Glitter Eyeshadow in Rapture, $29, hourglasscosmetics.com
Jill Stuart Eye Shadow
Jill Stuart Beauty Jelly Eye Color in Brown, $20, jillstuart.com
Pat McGrath Labs Eyeshadow
Pat McGrath Eyedols Eyeshadow in Purple Reign, $25, patmcgrath.com
Sigma Brow Crayon
Sigma Clean Up + Highlight Brow Crayon in Flash, $15, sigmabeauty.com
Urban Decay Glitter Eyeliner
Urban Decay Heavy Metal Glitter Eyeliner Stage Dive in Green, $21, urbandecay.com
Juice Beauty Jelly Eye shadow
Juice Beauty Phyto Pigments Jelly Eyeshadow in Sangria, $24, juicebeauty.com
Grande Cosmetics GrandeBROWFILL
Grande Cosmetics Grandebrow-Fill Tinted Brow Gel in Brown, $20, grandecosmetics.com.
Almay Brow Mascara
Almay Brow Styler Brow Mascara in Light Brown, $9, almay.com
Sigma Brow Powder
Sigma Color + Shape Brow Powder Duo in Medium, $19, sigmabeauty.co
It Cosmetics brow Pencil
It Cosmetics Brow Powerfull Eyebrow Pencil in Universal Taupe, $24, itcosmetics.com
Sephora Eyeliner
Sephora Hot Line Brush Tip Liquid Liner in Black,$14, sephora.com
Kat Von D Eye white Liner
Kat Von D Beauty Cake Pencil Intensely Rich Eyeliner in White Out, $19, katvondbeauty.com
Marc Jacobs Beauty Fine liner
Marc Jacobs Fineliner Ultra-Skinny Gel Eye Crayon Eyeliner in Steel(Etto), $25, marcjacobs.com
Bobbi Brown Foundation
Bobbi Brown Long-Wear Weightless Foundation in Neutral Porcelain, $47, sephora.com
Clinique Even Better Refresh Foundation
Clinique Even Better Refresh Hydrating and Repairing Tint in Espresso, $32, sephora.com
Maybelline Dream Urban Cover Foundation
Maybelline Dream Urban Cover Foundation in Porcelain, $13, ulta.com
Laura Mercier Tinted Moisturizer
Laura Mercier Tinted Moisturizer SPF 30, $46, lauramercier.com
tarte Face Tape Foundation
Tarte Face Tape Foundation in Light Beige, $39, ulta.com
Stila Foundation
Stila Lingerie Souffle Skin Perfecting Color in 4.0, $36, stilacosmetics.com
PUR Bronzer
Pur Bronzing Act in Matte Bronzer Light, $26, purcosmetics.com
TooFaceed Pressed foundation
Too Faced Born This Way Multi-Use Complexion Powder in Spiced Rum, $37, ulta.com
Marc Jacobs Beauty Accomplice Concealer
Marc Jacobs Accomplice Concealer & Touch-Up Stick in Light 23, $32, sephora.com
Almay Skin Perfecting Concealer
Almay Skin Perfecting Comfort Concealer in Medium/Tan, $9, ulta.com
Anastasia Beverly Hills Loose Highlighter
Anastasia Beverly Hills Loose Highlighter in Sunset Aura, $25, sephora.com
Charlotte Tilbury Highlighter
Charlotte Tilbury Glowgasm Beauty Light Wand High Blush in Peachgash, $38, charlottetilbury.com
Chantecaille Blush
Chantecaille Philanthropy Cheek in Grace, $40, chantecaille.com
Paul Joe Gel Blush
Paul & Joe Gel Blush in 05, $26, beautybay.com
Smashbox Primer
Smashbox Photo Finish Oil & Shine Control Primer, $39, smashbox.com
Becca Skin Love Primer
Becca Skin Love Brighten and Blur Primer, $39, sephora.com
glamsquad setting spray
Glamsquad Ah-Mazing Setting & Hydrating Mist, $22, glamsquad.com
Physicians Formula Setting-Spray
Physician’s Formula 24 Karat Gold Collagen Setting Spray, $16, physiciansformula.com
Chapstick Total Hydration Lavender
Chapstick Total Hydration Essential Oils in Relax, $4, target.com
Cle De Peau
Clé DePeau Radiant Liquid Rouge Matte in 104 Gentle Dream, $50, cledepeaubeaute.com
Giorgio Armani lip
Giorgio Armani Ecstacy Lacquer Lip Gloss in Daybreak, $38, giorgioarmanibeauty-usa.com
Fenty Beauty gloss
Fenty Beauty Gloss Bomb Universal Lip Luminizer in Diamond Milk, $18, fentybeauty.com
Flesh Lip Gloss
Flesh Hot Sauce Lip Gloss in To The Window, $18, fleshbeauty.com
Colourpop
ColourPop So Juicy Plumpin Gloss in For The Clout, $7, colourpop.com
Huda Beauty lipstick
Huda Beauty Power Bullet Matte Lipstick in Ladies Night, $25, shophudabeauty.com
Maybelline Superstay
Maybelline Superstay Lip Crayon in Laugh Louder, $10, maybelline.com
Joah Nude Pink Lipstick
Joah Color Squad Cream Lipstick in Jomo, $7, joahbeauty.com
Sisley red lipstick
Sisley-Paris Le Phyto Rouge Lipstick, $57, sisleyparis.com
L\'occitane purple lip
L’Occitane en Provence Delicious Tinted Balm in Gimme Mauve, $24, loccitane.com
Merle Norman Cosmetics
Merle Norman Plush Lipstick in Perky, $25, merlenorman.com
Morphe lip pencil
Morphe Lip Liner in Spiffy, $4, morphe.com
Origins Blooming Sheer
Origins Blooming Sheer Lip Balm in Fuchsia Fields, $20, origins.com
Stila Lip gloss
Stila Beauty Boss Lip Gloss in Empowering, $15, sephora.com
Patrick Ta Beauty
Patrick Ta Major Glow Lip Shine, $22, patrickta.com
ESSIE Mercury
Essie Mercury in Retrograde III in It’s not you, $9, essie.com
ESSIE Scarlet Starlett
Essie Gel Couture in Scarlet Starlet, $12, essie.com
IMPRESS
Impress Press-on Pedicure, $8, impressmanicure.com