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El desfile viral de Balmain renueva los básicos de moda y transforma el 'denim'

Modelos de todas las edades y un público presencial y virtual


1 de octubre de 2020 - 18:49 CEST
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La colección Primavera/Verano 2021 de Balmain es una mirada optimista hacia el futuro, tomando del pasado aquello que nos ha hecho como somos, y con un desfile que ha contado con modelos de diferentes edades. (recordemos que en su desfile de Otoño/Invierno 2020-2021 contó con en exclusiva con Esther Cañadas que llevaba una década sin desfilar) Para ello, Olivier Rousteing (recientemente, celebró 10 años al frente de la marca) ha querido rescatar el monograma característico de la marca, que popularizó Pierre Balmain en los años setenta. En una edición de la Paris Fashion Week muy digitalizada por la crisis sanitaria del coronavirus, la firma ocupó el front row con pantallas que retransmitían de forma virtual los rostros de celebrities expectantes (tras ellas, ocuparon su asiento los invitados presenciales), que fueron testigos de una interpretación del traje de chaqueta y pantalón, con mallas ciclistas y vaqueros de tiro bajo, para la que el diseñador ha hecho uso también de colores neón, logos en strass y hombreras exageradamente marcadas. ¡Los básicos se renuevan y adquiren un nuevo significado! Recuerda al afán exagerado por la sensualidad y el lujo de principios de los 2000, cuando Christophe Decarnin le devolvió la vida a Balmain con sus looks de estética roquera, que ahora hereda Rousteing. En esta pasarela, hemos comprobado también cómo la moda deportiva se renueva para adaptarse a cualquier plan, incluso para acudir a la oficina.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.

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Paris Fashion Week: Balmain Primavera/Verano 2021.